The CAP – On-Farm Value-Added Program is vital for Alberta’s primary producers as it promotes diversification and value addition, leading to enhanced profitability and economic sustainability. By providing support for farmers to explore value-added activities, such as processing and marketing, the program opens up new revenue streams and expands market opportunities.
Participating farmers benefit from the program in several ways including financial assistance to cover costs related to establishing or expanding value-added activities on their farms like equipment, facilities, and marketing. This support reduces the financial burden and risk, allowing farmers to invest confidently in value-added ventures. Engaging in value-added activities can yield higher returns on agricultural products, boost market competitiveness, and foster stronger customer relationships, all of which contribute to the long-term success and viability of farming operations.
